- Pureffects - (Guitar) Let The Distortion Drive You Mad ( Pulveriser )
- Pureffects - (Guitar) Simple Wah 1-16 ( Pulveriser )
- Pureffects - (Hi Hat) Hi Rez Lifter ( Pulveriser )
- Pureffects - (Kick) Amp Mod Kicker ( Pulveriser )
As promised yesterday, I also had the chance to have a virtual chat with Rob about his process in creating the Pureffects ReFill. The first part of our Q&A is provided below and talks about the origins of the refill and how it moved from idea to completed project.
Q. How does a project like Pure Effects start for you? Did you set out to design a new refill from the start or did you find yourself creating patches that eventually made sense to bundle as a refill? And, once you got the idea to do a refill like this, how long did it take you to go from initial inspiration to completed product?
A. For me, the problem is not so much how to start a project. It's more about how to finish all the projects I want to get done or have inside my head. I keep a few notebooks that I use to jot down ideas and thoughts, and what makes me start a project is a combination of interest and originality. I don't want to work on projects that don't interest me. Otherwise, I'll get bored with it quickly, or else it becomes "drudge work." I much prefer doing something that keeps my interest. That way, I don't tire with it and it's actually "fun." I think every project should be "fun," whether it's venturing into a different musical style, or working on a sound design idea that I haven't tried before.
Second, it's a matter of looking at the marketplace and trying to come up with a unique angle or creative new product. It's the same with creating Combinators in Reason. I don't want to create the same thing over again. Or the same thing that others have created. I try as much as possible to create ideas that I haven't seen before, or putting a new twist on existing Combinators.
This whole idea of being unique where ReFills are concerned is rather difficult, because there's such a plethora of ReFills in the marketplace. But I had never seen a ReFill that focused purely on effects. So that was my starting point. It also helped that I was part of the team that developed new sounds and effects for Reason 6. When I saw that Reason 6 was focused on introducing The Echo, Pulveriser, and Alligator, three new effect devices, it became a natural progression and the idea for Pureffects was born.
As for how long it took to create Pureffects, that's a complicated answer. Some of the ideas for the Key and Kong-based effects processors were previously done a year or two ago. I just combined those ideas with the single-device patches to produce live effect processor devices. But when I seriously started on Pureffects, it probably took about 6 months to complete. However, the new effect device patches probably took about 3 months to complete.
I remember some days creating upward of 50 patches per day. Other days I worked on no more than 3 or 5 per day, mostly fine-tuning the Combinators or getting the levels right. I still probably have over 2,000 patches that never made the cut for Pureffects. It was a massive project for me, and took considerable time out of each and every day. I remember thinking at the end of it that the last thing I wanted to do was look at another effect device for a very long time. That's when I switched gears and focused on producing a whole mess of songs, which later became the double "Dark" & "Light" CD / Remix project.
Be sure to come back tomorrow for more of my discussion with Rob, as well as a few more Pureffects exclusives.